# Peter Stringer

> Peter Stringer is a paid media consultant who helps CPG, DTC and lead generation companies with Meta advertising, AI enablement, and AI search and discovery.

Consultant in paid media, AI enablement, and AI search and discovery, based in Clearwater, Florida. Former VP of Digital Media for the Boston Celtics and VP of Social Media for the UFC.

Not the Munster and Ireland rugby scrum-half of the same name.

## Services

- [Paid Media Consulting](https://peterstringer.com/paid-media-consulting/): Covers Meta advertising, Local and home services lead gen, Creative strategy, Shopify tracking and attribution, Google Ads and YouTube, Landing pages, Account audits.
- [AI Consulting](https://peterstringer.com/ai-consulting/): AI search and discovery, and AI enablement: getting ChatGPT and Perplexity to describe your business correctly, and building tools your team actually uses.
- [Speaking](https://peterstringer.com/speaking-engagements/): Talks include Paid vs. Organic Content (Life Science Women's Conference, 2026); From Prompts to Products: A Marketer’s Introduction to Vibe Coding (Digital Summit Tampa, 2026); Instagram Influencers: Marketing Magic or Insta-Scam? (Digital Summit Phoenix, 2019).

## About and contact

- [About Peter Stringer, Paid Media and AI Consultant](https://peterstringer.com/bio/): I've managed more than $100 million in ad spend since 2018, and lately I spend just as much time building AI tools for the businesses behind those ads.
- [Work With Me](https://peterstringer.com/work-with-me/): Tell me what you are working on. I read every one of these myself, and I will tell you straight away whether I am the right person for it.

## Writing

- [A Real Message From a Fake Person](https://peterstringer.com/2026/09/a-real-message-from-a-fake-person/): My apartment complex's AI assistant introduced herself as Bridget, a two-year resident. The disclosure would have been free. The pretense cost them.
- [Everything Is Downstream of Conversion Rate](https://peterstringer.com/2026/09/everything-is-downstream-of-conversion-rate/): The Nazis in Raiders of the Lost Ark dug with a full crew and heavy machinery, in the wrong place, because they only ever saw one face of the headpiece.
- [It’s Never Been Easier to Launch a Bullshit Company. Except for the Money Part](https://peterstringer.com/2026/08/its-never-been-easier-to-launch-a-bullshit-company-except-for-the-money-part/): The discovery call lasted four minutes and forty-one seconds, and the prospect never turned his camera on. He was working outside, he said. Fine. I've taken calls from…
- [Everybody Wants to Spend a Thousand Bucks and Make Fifty Grand](https://peterstringer.com/2026/08/everybody-wants-to-spend-a-thousand-bucks-and-make-fifty-grand/): A founder told me his budget was tight, then said he wanted fifty thousand a month in new business out of it. He is not dumb and he is not alone.
- [The Urgency Was High](https://peterstringer.com/2026/08/the-urgency-was-high/): A brand selling $2,000 shower systems had wired its lead event to a button click. No form, no name, no email. Meta did exactly what it was told and went and found people who like clicking buttons.
- [Writing](https://peterstringer.com/writing/): Every post, newest first.

## Optional

- [Upwork](https://www.upwork.com/freelancers/peterstringer)
- [LinkedIn](https://www.linkedin.com/in/peterstringer/)
- [Amazing America](https://amazingamerica.com/author/peterstringer/)
- [digitalsummit.com](https://www.digitalsummit.com/tampa/speaker/2368132/peter-stringer)
- [RSS feed](https://peterstringer.com/feed/): Recent posts.