Free Meta Ads audit for e-commerce founders spending $30K+/month

$30K a month in ad spend should feel better than this.

Spend keeps climbing. Revenue doesn't follow. So you open Ads Manager again, nudge a budget, try a new audience, launch another round of ads, and wait. Next week the chart looks the same.

You're clearly putting in the hours. What's missing is a diagnosis: knowing which lever actually matters before you pull another one. Book a call, share your screen, and I'll show you why the account is stuck and what to do next, in order.

A diagnosis of why spend and revenue stopped moving together
A prioritized list of next steps, so you can stop guessing
No pitch deck and no obligation to hire me

Find out what to do next

Four quick questions, then pick a time.

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Your details go to me and nobody else.

Busy and stuck look a lot alike from the inside.

At $30K a month, every flat week costs real money, so the instinct is to do something. Change the bid strategy. Duplicate the winning ad set. Try Advantage+. Launch another batch of creative. Some of it helps for a few days. None of it bends the trend line.

That's usually because the account has one or two real constraints, and everything else is noise. Broken signal, a creative problem, an offer problem, or a structure that keeps resetting itself. Until you know which one is yours, every tweak is a coin flip.

Spend is up and revenue is roughly where it was.
You've tested more new ads this quarter than ever, and none of them stuck.
You've read every Meta best practice and applied most of them.
You can explain what changed last week, but not why results did what they did.
Every fix works for about four days.
You've started to wonder whether Meta just doesn't work for your brand anymore.

How I find the constraint

The same order every time, because each step rules out the next most expensive possibility.

Is the data true?

Pixel, Conversions API, deduplication and match quality, checked against your Shopify orders. If Meta can't see your sales clearly, nothing else on this list matters yet.
Is the account allowed to learn?

How fragmented the structure is, how often things get edited, and whether ad sets ever exit the learning phase. Constant tinkering is one of the most common causes of a flat line I see.
Is the creative actually different?

Whether new ads bring new angles, personas and hooks, or the same idea in a new color. Volume without variety rarely moves anything.
Is the offer pulling its weight?

Price, bundles, landing page and first-purchase incentive. Sometimes the ads are fine and the click lands on a page that can't close it.
Where is the money going?

Prospecting against retargeting, new customers against returning, and which campaigns are taking credit for sales that would have happened anyway.
What's a customer worth?

Contribution margin and what you can afford to pay for a new customer, so scaling decisions come from math instead of from how the dashboard feels today.

Book Your Free Call

What you walk away with

The one or two things actually holding your account back, and what to do about each, in order. A short list you can act on next week, instead of another 40-point checklist.

If you want to keep running it yourself, you'll have a plan. If you'd rather hand it off, you'll know exactly what you're handing off.

Who's looking

Peter Stringer. I've been inside hundreds of ad accounts and managed more than $100M in spend, for brands including Purina and Mars Wrigley. Spend going up while revenue stays flat is a chart I've seen more times than I can count, and it almost always has a findable cause.

Before consulting I was a VP at the Boston Celtics and then at UFC, and I worked in performance advertising at Facebook. When you book this, I'm the one in your account.

Who this is for

Book it if

E-commerce brand spending $30K or more a month on Meta
Spend has grown faster than revenue, and you're not sure why
Running the ads yourself or with a small team, and running out of ideas
Willing to stop tinkering long enough to fix the real problem

Skip it if

Spending under $30K a month
Pre-launch or still finding product-market fit
Hoping for a guaranteed ROAS number. Nobody honest can give you one.

Questions you're about to ask

I've already tried everything. What will you see that I haven't?

Usually the things you can't see from inside Ads Manager: tracking that's quietly broken, a structure that keeps resetting, or creative that's newer without being different. Fresh eyes on a stuck account tend to find more than another week of tinkering.

Should I keep testing until the call?

Honestly, ease off. Big changes right before a diagnosis make the account harder to read. Keep it steady and bring your questions.

Is it actually free?

Yes. No card, no contract. I keep it to accounts spending $30K or more a month, where a second set of eyes tends to pay for itself.

Do I need to give you access first?

No. Join from a laptop with Ads Manager open and share your screen. We go through it together.

What happens after the call?

If there's a fit, I'll tell you what working together looks like and what it costs, on the call. If there isn't, you've got a list of fixes and nobody chasing you.

$30K a month in ad spend should feel better than this.

Find out what to do next

You're in. Pick a time.

Thanks. Here's the honest answer.

Clients and experience

Busy and stuck look a lot alike from the inside.

How I find the constraint

Is the data true?

Is the account allowed to learn?

Is the creative actually different?

Is the offer pulling its weight?

Where is the money going?

What's a customer worth?