I’ll admit, I wasn’t sold on Snapchat as a marketing channel for sports, or anyone else, for that matter. But after talking to Alex Restrepo, Social Media Manager for the New Orleans Saints, he may have changed my mind. If nothing else, it’s probably worth giving a try. We had a long conversation about how…
Month: April 2014
Media Masters – Jessica Gioglio, Dunkin’ Donuts
I recently talked to Jessica Gioglio, Social Media Manager for Dunkin’ Donuts, about Dunkin’ Donuts social media strategy. Jessica also gives us a preview of “The Power of Visual Storytelling” book she co-authored. Finally, she explains how Dunkin’ handled social media during the Boston Marathon tragedy in 2013. More from Media Masters Media Masters on…
Media Masters – Chris Nowinski, Concussion Expert and Retired WWE Wrestler
My most recent podcast is easily the most important episode I’ve done. I talked to Chris Nowinski, a Harvard grad who pursued a dream by becoming a WWE wrestler, only to have his career taken from him because of concussion problems. After retiring, Nowinski went on a crusade to educate athletes about the dangers of…