I am an experienced paid media professional who’s managed over $100m in spend since 2018 across multiple industries, with expertise in digital marketing, retail media, social media advertising, Facebook ads, Instagram ads, Google ads, CTV, YouTube, Display, Audio, search marketing and content marketing. Past engagements/clients include Purina, Mars Wrigley, Facebook, Boston Celtics, UFC, Havas Edge, GOLIN, OpenMind, The Mars Agency, Schneider Electric, Hilton Hotels, Fidelity Investments and Cengage Learning.

I am also one of the highest ranked paid media consultants on Upwork. You can inquire about working with me directly via my profile on Upwork.

Since 2022, I’ve worked on retail media business at major national retail and grocery partners for major CPG clients as a contracted consultant at major agencies including The Mars Agency and OpenMind (part of WPP). In 2021, I worked in-house at Facebook (now Meta), managing high-priority marketing campaigns including multi-million dollar spends on Facebook Ads and Instagram Ads to support Facebook’s small business outreach efforts.

I previously served as Vice President of Social Media for Ultimate Fighting Championship (UFC) in Las Vegas, Nevada. Prior to UFC, for 12 years, as VP of Digital Media for the Boston Celtics, I guided the NBA team to become one of the biggest professional sports brands in digital and social media, with over 9 million Facebook fans and over 3 million Twitter followers.

In my time at the Celtics, I conceptualized and developed some best-of-breed and first-of-their-kind digital projects and led an Emmy-winning content team. For 2013-14, I launched “Home Court Advantage”, the first live streaming mobile app pregame show in the NBA. In seasons prior, from Celtics 3-Point Play, the NBA’s first Facebook application geared at gleaning valuable fan data, to Celtics GameTime Live, the league’s first live stats and game-blogging application, I’ve pushed the team to innovate ahead of the curve, while establishing several best practices for the sports and entertainment industry.

I’d love to speak to you about my deep digital background across multiple industries and platforms. My specialties: Paid media, online advertising, search marketing, digital marketing, social media marketing, content marketing, digital strategy, social media strategy and engagement, mobile applications, interactive content, database growth, Facebook Ads, Instagram Ads, Google Ads, TikTok Ads, Snapchat Ads and more.