Media Masters #18 – Bob Ryan, Legendary Boston Globe Sportswriter

Bob Ryan is perhaps the greatest American sportswriter of all-time, with a 44-year career covering some of the greatest moments in Boston sports. In this episode, Ryan discusses his outstanding career, how sports journalism has evolved over his newspaper days, and talks about his new book, “Scribe: My Life in Sports.” For a kid who…

5 Tips for a Better Facebook Brand Strategy

When I think of Mark Zuckerberg, the first person who comes to mind is 80s pro wrestling bad guy “Rowdy” Roddy Piper. Piper once boasted about his opponents, “Just when they think they got the answers, I change the questions.”

Media Masters #10 – Molly McGrath, Fox Sports 1

For the 10th episode of Media Masters, I talked to Molly McGrath, an NFL sideline reporter, anchor and host at Fox Sports 1 who launched her on-camera career as the website reporter at the Boston Celtics. In under one year, Molly’s become a break out star at the new network, and is now featured on…

Media Masters #9 – Alex Restrepo – New Orleans Saints and Snapchat

I’ll admit, I wasn’t sold on Snapchat as a marketing channel for sports, or anyone else, for that matter. But after talking to Alex Restrepo, Social Media Manager for the New Orleans Saints, he may have changed my mind. If nothing else, it’s probably worth giving a try. We had a long conversation about how…

Media Masters – Jessica Gioglio, Dunkin’ Donuts

I recently talked to Jessica Gioglio, Social Media Manager for Dunkin’ Donuts, about Dunkin’ Donuts social media strategy. Jessica also gives us a preview of “The Power of Visual Storytelling” book she co-authored. Finally, she explains how Dunkin’ handled social media during the Boston Marathon tragedy in 2013. More from Media Masters Media Masters on…