Category: Case Studies
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2026
Oct 20AI broke your ads? It’s a nice day to start again.
More brands are coming to me after running their Meta Ads through Claude and watching performance tank. The AI isn’t the problem. They didn’t know what context to give it, or what good looks like.
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2025
Jul 2DTC Case Study: Swimwear Client
Scaling a direct-to-consumer swimwear brand on Meta through 2025: lowering customer acquisition cost while increasing volume, and what actually moved the numbers.
