It wasn’t long ago that Erin Sharoni dismissed Twitter. A year-and-a-half later, @ErinSharoni attributes much of her success to the microblogging platform and the contacts she’s made by connecting to people via Twitter. She’s currently the sideline reporter on Darren Rovell’s new show, “CNBC SportsBiz: Game On” which airs Fridays at 7pm EST on Versus,…
Category: Marketing
AdAge Interview on Facebook Marketing
Before presenting a case study of the Celtics Facebook game, 3-Point Play, at the DMA conference in Boston last week, I was interviewed by Christine Bunish for a perspective piece in AdAge’s DMA section. The following is a transcript from that interview that appeared in the magazine. “Digital technologies and social media have only recently…
IMS 2011 Panel and Interview on the Pulse Network
I’ve done my share of social media panels, but this one was one of the best. At the 2011 Inbound Marketing Summit in Boston on September 14, I took the stage with Ann Zeigler from the Boston Red Sox to talk about how our teams use social media and digital marketing. After the panel, I…
Facebook News Feed tweak: UI enhancement or ad platform?
If there’s one thing that drives me crazy about Facebook, it’s their penchant for making drastic changes without notice, or giving user the opportunity to opt out, or ease into said revisions. Their latest revamp of the Chat tool comes to mind; constantly logging me into Facebook Chat whenever I log into Facebook is not…
I Will Follow: Social Media Lessons from U2
Seeking a few friends who wanted to join a band, Larry Mullen Jr. started U2 by posting a note on a message board in the Mount Temple Comprehensive School in Dublin in the fall of 1976, almost 35 years ago. If that’s not old school social networking, I don’t know what is. Yet, had Mullen…