Category: Marketing

2011
Nov 5

What Is the Value of a Facebook Fan?

I’ve done a bunch of social media panels, and a favorite query at these events goes something like this: “How much is a Facebook fan worth?” Depending on…

2011
Oct 15

“I’ll Write It…And We’ll Do it Live!”

Broadcasting is probably not my strong suit, but I had the chance to try a little something different on Friday, filling in as a guest co-host on the…

2011
Oct 11

Erin Sharoni: Leveraging Twitter To Grow Your Brand

It wasn't long ago that Erin Sharoni dismissed Twitter. A year-and-a-half later, @ErinSharoni attributes much of her success to the microblogging platform and the contacts she's made by…

2011
Oct 10

AdAge Interview on Facebook Marketing

Before presenting a case study of the Celtics Facebook game, 3-Point Play, at the DMA conference in Boston last week, I was interviewed by Christine Bunish for a…

2011
Sep 28

IMS 2011 Panel and Interview on the Pulse Network

I've done my share of social media panels, but this one was one of the best. At the 2011 Inbound Marketing Summit in Boston on September 14, I…