Category: Search Engine Marketing

2012
Dec 28

Ten Easy Digital/Social Predictions for 2013

I’ll spare you a plodding introduction. Prediction lists are quick and easy. Here’s 10 of them for 2013. Google+ Rises – Google, the company that made its fortune…

2012
Dec 28

Brian Solis’ Pivot Conference 2012 – Reputation Warfare Panel

Here's a 16-minute video of the panel I participated in at Brian Solis' Pivot Conference in New York City this fall, discussing how big brands protect their reputation…

2012
Apr 27

The Boston Globe Goes Inside the Celtics’ Social Media Efforts

The Boston Globe gave the Celtics a brief write up for our social media efforts, as reporter Chad Finn spent a game day with myself and others from…

2012
Apr 23

Five Guidelines for Effective Twitter Hashtag Marketing

Of all the recent innovations in digital communications, the hashtag is among the most misunderstood and misused conventions. Necessity is often the mother of invention, and in the…

2012
Feb 25

Mashable Covers Celtics on Pinterest

Mashable just did a write-up on Friday about the Celtics leading the pack of sports teams who've jumped on the Pinterest bandwagon. The also talked to the New…