If Facebook’s massive user base adopts Facebook’s new messaging platform en masse and continues to abandon e-mail, marketers will have to adjust. If only it were that easy.
Category: Social Media
SportsNetworker Interview
Last week I did a quick email interview with SportsNetworker.com about all things Celtics Social Media. Lewis Howes, who runs the site, seemingly spends every waking hour thinking about sports, social media, and networking. And maybe not in that order.
Celtics named one of “five most socially savvy NBA teams”
Fast Company last month named the Celtics as one of the NBA’s five most socially savvy teams. They ranked us at #3 behind the Lakers and Suns, citing our Facebook game, Celtics 3-Point Play.
Restart…and reboot yourself
PeterStringer.com has been relaunched with a new focus on sports marketing and social media. While you won’t find commentary on the Boston Celtics’ performance on the court in this space, you may glean some insight into how the team approaches digital marketing and social media.
Clicking on, off court (Boston Globe)
Here’s a quick piece from the Boston Globe about our efforts in the digital space. Clicking on, off court