Category: Social Media
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2012
Feb 27How the Celtics Glean Data and Social Media ROI from Facebook
I contributed my first guest opinion piece to the Sports Business Journal this week, explaining how the Boston Celtics are getting data and ROI out of Facebook with…
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2012
Feb 25Mashable Covers Celtics on Pinterest
Mashable just did a write-up on Friday about the Celtics leading the pack of sports teams who've jumped on the Pinterest bandwagon. The also talked to the New…
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2012
Feb 2210 Tips for Vendors Pitching Sports Marketers
If you work in a marketing capacity for a professional sports team, you're a target. You're constantly bombarded by calls, emails, tweets and LinkedIn requests from complete strangers…
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2012
Feb 19Finding Some Value in Klout
One of the craziest arguments I've ever had about social media was a conversation in which someone tried to convince me that someday, my Klout score would be…
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2012
Feb 13Never Say Never: How Social Media Helped Avalanna Meet Justin Bieber
Leslie Barber (@LBarbs35) has 240 Twitter followers, but she probably knows more about social media than you do. She just leveraged the power of social media to change…