Boston Sports and Social Marketing Tweet Up: January 18, 2011

It’s 2011. The world is changing. Industries are colliding. Social media is taking the sports marketing world by storm. Apps, tweets and digital media is changing everyone’s lives, forcing people to engage with their mobile devices and ignore their immediate surroundings, not to mention their families and pets. Everything’s bigger…yet smaller. Klout scores are up,…

Twitter Footnotes: The Value of a Facebook Fan and more…

I’ve become something of a Twitter junky as of late, but the biggest thing that annoys me about the medium is that no matter how hard you try, there’s inevitably something lost in the translation when you try to take a coherent thought and condense it into 140 characters. Shades of gray be damned in…

A few things I’ve learned about Twitter

It’s a strange phenomenon; maybe it’s a touch of digital voyeurism, but I find myself much more interested in the tweets of people I’ve never actually met, especially when I have something in common with them.

Social Scoring: Life changing?

If you’ve checked out Klout.com and laughed at your score, perhaps it’s time to think again, if you’re the type who freaks out at “Next Big Thing” declarations from blogs.