Writing

2011
Oct 10

AdAge Interview on Facebook Marketing

Before presenting a case study of the Celtics Facebook game, 3-Point Play, at the DMA conference in Boston last week, I was interviewed by Christine Bunish for a…

2011
Sep 28

IMS 2011 Panel and Interview on the Pulse Network

I've done my share of social media panels, but this one was one of the best. At the 2011 Inbound Marketing Summit in Boston on September 14, I…

2011
Sep 13

Remembering Jack Falla

I wrote this piece three years ago upon learning of the death of my friend and mentor, Jack Falla, who claimed to teach sportswriting but actually taught about…

2011
Sep 5

9/11 in a Social Media World

Ten years after the terrorist attacks of 9/11, a lot has changed in our world. Perhaps the biggest difference in American life that separates 2001 from 2011 is…

2011
Aug 30

Avoiding Twitter Spam: How Not To Get Hacked

In the last few weeks, Twitter hacking has run rampant and social spam is spreading faster than ever. While there's no way to truly ever guarantee you'll never…