Category: Analytics

2011
Nov 5

Q&A on Sports and Social Media

The following Q&A was conducted by Paul M. Banks (@Paul_M_BanksTSB) for ChicagoNow.com and was published on October 26, 2011. Congrats on keeping the Celtics site within the top…

2011
Nov 5

What Is the Value of a Facebook Fan?

I’ve done a bunch of social media panels, and a favorite query at these events goes something like this: “How much is a Facebook fan worth?” Depending on…

2011
Feb 2

Social Media Insiders Summit Brings the Goods

It seems like everywhere you turn there’s a new digital marketing or social media conference popping up, and it’s hard to tell what you’re getting into when choose…

2011
Jan 15

Twitter Footnotes: The Value of a Facebook Fan and more…

I've become something of a Twitter junky as of late, but the biggest thing that annoys me about the medium is that no matter how hard you try,…

2010
Dec 21

Ten Predictions for Social Media and Digital Marketing in 2011

Here are my 10 predictions for social media and digital marketing in 2011.