Category: Brand Marketing
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2018
Dec 12Burger King’s unique Location-Based #WhopperDetour promotion gives customers a reason to download app
Burger King made news this week by offering up its iconic Whopper sandwich for just one cent on their mobile app. It's an incredible deal.
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2018
Aug 3Interview: Bring your traditional brand into the digital world
I did this interview in 2015 at the DMA Conference in Boston about making traditional brands stand out in a digital world, and much of what I talked…
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2015
Jun 12Media Masters #18 – Bob Ryan, Legendary Boston Globe Sportswriter
Bob Ryan is perhaps the greatest American sportswriter of all-time, with a 44-year career covering some of the greatest moments in Boston sports. In this episode, Ryan discusses…
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2014
May 12Media Masters #10 – Molly McGrath, Fox Sports 1
For the 10th episode of Media Masters, I talked to Molly McGrath, an NFL sideline reporter, anchor and host at Fox Sports 1 who launched her on-camera career…
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2014
Apr 30Media Masters #9 – Alex Restrepo – New Orleans Saints and Snapchat
I'll admit, I wasn't sold on Snapchat as a marketing channel for sports, or anyone else, for that matter. But after talking to Alex Restrepo, Social Media Manager…
