Category: Brand Marketing

2012
Feb 17

Putting the #FAIL in F-Commerce

I've heard a lot of vendor pitches over the last three years, and many of them came from companies who promised to monetize our Facebook audience via a…

2011
Nov 23

SES Chicago Conference – Celtics & Social Media Interview

Here's a quick interview I did after a sports and social media panel at SES Chicago conference last week, touching on how the Boston Celtics use social media…

2011
Nov 7

Why a Google+ Brand Page Could Be More Important Than Your Facebook Page

If you think Google+ will never be able to compete with Facebook in social networking, guess what? You’re right. Google is more interested in owning the search engine…