Category: Branding

2012
Apr 23

Five Guidelines for Effective Twitter Hashtag Marketing

Of all the recent innovations in digital communications, the hashtag is among the most misunderstood and misused conventions. Necessity is often the mother of invention, and in the…

2012
Feb 20

Dabbling in Pinterest as an Early Adopter in Pro Sports

If you go to enough social media marketing conferences, you’ll start to hear the same anecdotes and see the same presentations multiple times. I’ve seen the legendary Old…

2012
Feb 19

Finding Some Value in Klout

One of the craziest arguments I've ever had about social media was a conversation in which someone tried to convince me that someday, my Klout score would be…

2011
Nov 7

Why a Google+ Brand Page Could Be More Important Than Your Facebook Page

If you think Google+ will never be able to compete with Facebook in social networking, guess what? You’re right. Google is more interested in owning the search engine…

2011
Oct 27

WWE – Slamming the Competition in Social TV

Like most red-blooded American males, I grew up spending my Saturday mornings in the 80s watching the cartoonish gladiators of the WWE – it was WWF back in…