Late last week, a TechCrunch story made the rounds on Twitter that Instagram was considering removing the likes count from organic feed posts.
I’m almost convinced Facebook staged Wednesday’s all-day near-blackout on purpose.
Marketing is all about creating urgency. In most cases, though, that urgency is manufactured and not authentic. When you get a “limited-time offer,” it’s generally because sales are slow, and not because quantities are running out.
I’m looking forward to speaking Tuesday morning at Digital Summit Phoenix, where I’ll present on Instagram Influencers.
Burger King made news this week by offering up its iconic Whopper sandwich for just one cent on their mobile app. It’s an incredible deal.