Category: Facebook

2012
Jun 24

Brian Solis Interview

I recently did an email Q&A with digital marketing guru Brian Solis about how the Boston Celtics tackle digital marketing and social media. The interview got plenty of…

2012
Apr 26

Working in the Sky

Until the last 18 months or so, the airplane was the one place where you had no choice but to disconnect from your digital life. If you’re lamenting…

2012
Feb 27

How the Celtics Glean Data and Social Media ROI from Facebook

I contributed my first guest opinion piece to the Sports Business Journal this week, explaining how the Boston Celtics are getting data and ROI out of Facebook with…

2012
Feb 19

Finding Some Value in Klout

One of the craziest arguments I've ever had about social media was a conversation in which someone tried to convince me that someday, my Klout score would be…

2012
Feb 17

Putting the #FAIL in F-Commerce

I've heard a lot of vendor pitches over the last three years, and many of them came from companies who promised to monetize our Facebook audience via a…