I (Don’t) Want My IGTV

Despite massive popularity, unrivaled cultural relevance and a billion daily active users, Instagram can’t seem to figure out long-form video.

Ten Easy Digital/Social Predictions for 2013

I’ll spare you a plodding introduction. Prediction lists are quick and easy. Here’s 10 of them for 2013. Google+ Rises – Google, the company that made its fortune in search, will figure out that G+ isn’t a social network, it’s a content directory. Google+’s best chance at success lies in its bread and butter –…

My love/hate relationship with LinkedIn

I check LinkedIn almost every day. It’s an incredible tool for keeping track of my professional network, and it’s partly responsible for changing the way I think about my career. Thanks to connections cultivated through LinkedIn, conference speaking opportunities, job offers and important business connections have fallen in my lap. Maintaining my LinkedIn profile and…

The Boston Globe Goes Inside the Celtics’ Social Media Efforts

The Boston Globe gave the Celtics a brief write up for our social media efforts, as reporter Chad Finn spent a game day with myself and others from the front office getting an inside look at our digital marketing initiatives. There’s a lot more to it than the article covers, and many people in our…