Category: Shopify
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2026
Oct 17Your Fake 5-Star Reviews Are Obviously Fake (And Definitely Illegal)
I keep finding fake reviews on startup DTC stores. Shoppers spot them instantly, and the FTC can fine you for them.
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2026
Sep 10Everything Is Downstream of Conversion Rate
The Nazis in Raiders of the Lost Ark dug with a full crew and heavy machinery, in the wrong place, because they only ever saw one face of the headpiece. Most founders hunting a lost CAC are doing the same thing, and the instruction that would move the whole excavation is on the side nobody turned over.
