Category: Technology

2012
Feb 27

How the Celtics Glean Data and Social Media ROI from Facebook

I contributed my first guest opinion piece to the Sports Business Journal this week, explaining how the Boston Celtics are getting data and ROI out of Facebook with…

2012
Feb 25

Mashable Covers Celtics on Pinterest

Mashable just did a write-up on Friday about the Celtics leading the pack of sports teams who've jumped on the Pinterest bandwagon. The also talked to the New…

2012
Feb 16

Is Your Mac Becoming an iOS Device?

I've been using Macs since I first knew what a computer was, but with each passing OS update, the lines are blurring. Today's announcement that OS X 10.8…

2011
Nov 7

Why a Google+ Brand Page Could Be More Important Than Your Facebook Page

If you think Google+ will never be able to compete with Facebook in social networking, guess what? You’re right. Google is more interested in owning the search engine…

2011
Nov 5

What Is the Value of a Facebook Fan?

I’ve done a bunch of social media panels, and a favorite query at these events goes something like this: “How much is a Facebook fan worth?” Depending on…