Here’s a 16-minute video of the panel I participated in at Brian Solis’ Pivot Conference in New York City this fall, discussing how big brands protect their reputation on digital and social media. It was a brief chat but I think we covered a lot of ground in the conversation.
Category: Technology
I wish every aspiring digital media pro was a journalism major
I wish every student who wants to work in digital media was a journalism major. Maybe I’m biased, but the basic rules of journalism are critical to anyone who’s going to be a digital media pro: spell names correctly, demand factual accuracy and verify your sources, and don’t plagiarize — this means you, bloggers! Those…
Working in the Sky
Until the last 18 months or so, the airplane was the one place where you had no choice but to disconnect from your digital life. If you’re lamenting the introduction of wireless on most of the major airlines, you probably skew a bit crotchety anyway. Face it: on a cross-country BOS>LAX trip, how else am…
Five Guidelines for Effective Twitter Hashtag Marketing
Of all the recent innovations in digital communications, the hashtag is among the most misunderstood and misused conventions. Necessity is often the mother of invention, and in the case of the hashtag, it evolved from Twitter users’ desire to categorize their thoughts into groups. As the legend goes, @chrismessina, an early adopter of Twitter, suggested…
How the Celtics Glean Data and Social Media ROI from Facebook
I contributed my first guest opinion piece to the Sports Business Journal this week, explaining how the Boston Celtics are getting data and ROI out of Facebook with 3-Point Play, our basketball prediction game. Celtics 3-Point Play was a first-of-its-kind NBA team Facebook application when it launched in 2009. It’s helped the Celtics collect data…