Media Masters #10 – Molly McGrath, Fox Sports 1

For the 10th episode of Media Masters, I talked to Molly McGrath, an NFL sideline reporter, anchor and host at Fox Sports 1 who launched her on-camera career as the website reporter at the Boston Celtics. In under one year, Molly’s become a break out star at the new network, and is now featured on…

@Celtics Named to Sports Illustrated’s “Twitter 100”

Our @Celtics twitter feed was one of just two pro sports teams named to the annual Sports Illustrated Twitter 100, a list of the best feeds in all of sports. That’s a pretty cool honor. Sports Illustrated said of @Celtics, “The Celtics franchise is duly celebrated for its history of excellence, and the club’s Twitter…

I wish every aspiring digital media pro was a journalism major

I wish every student who wants to work in digital media was a journalism major. Maybe I’m biased, but the basic rules of journalism are critical to anyone who’s going to be a digital media pro: spell names correctly, demand factual accuracy and verify your sources, and don’t plagiarize — this means you, bloggers! Those…

The Boston Globe Goes Inside the Celtics’ Social Media Efforts

The Boston Globe gave the Celtics a brief write up for our social media efforts, as reporter Chad Finn spent a game day with myself and others from the front office getting an inside look at our digital marketing initiatives. There’s a lot more to it than the article covers, and many people in our…

Is Your Mac Becoming an iOS Device?

I’ve been using Macs since I first knew what a computer was, but with each passing OS update, the lines are blurring. Today’s announcement that OS X 10.8 Mountain Lion will include iMessage functionality means that your desktop is slowly merging with iOS. At some point, they’ll probably be the same operating system. Mashable has…