Writing

2011
Jan 16

Boston Sports and Social Marketing Tweet Up: January 18, 2011

It's 2011. The world is changing. Industries are colliding. Social media is taking the sports marketing world by storm. Apps, tweets and digital media is changing everyone's lives,…

2011
Jan 15

Twitter Footnotes: The Value of a Facebook Fan and more…

I've become something of a Twitter junky as of late, but the biggest thing that annoys me about the medium is that no matter how hard you try,…

2010
Dec 27

A few things I’ve learned about Twitter

It's a strange phenomenon; maybe it's a touch of digital voyeurism, but I find myself much more interested in the tweets of people I've never actually met, especially when I have something in common with them.

2010
Dec 21

Ten Predictions for Social Media and Digital Marketing in 2011

Here are my 10 predictions for social media and digital marketing in 2011.

2010
Dec 4

Talking to students about social media and digital marketing

Just this week, I spoke to a marketing class from a local university about my job with the Celtics and how we attack social media. The class was…