AdAge Interview on Facebook Marketing

Before presenting a case study of the Celtics Facebook game, 3-Point Play, at the DMA conference in Boston last week, I was interviewed by Christine Bunish for a perspective piece in AdAge’s DMA section. The following is a transcript from that interview that appeared in the magazine. “Digital technologies and social media have only recently…

Facebook News Feed tweak: UI enhancement or ad platform?

If there’s one thing that drives me crazy about Facebook, it’s their penchant for making drastic changes without notice, or giving user the opportunity to opt out, or ease into said revisions. Their latest revamp of the Chat tool comes to mind; constantly logging me into Facebook Chat whenever I log into Facebook is not…

Forget Facebook – Why LinkedIn Should Be More Worried About Google+

After a much-ballyhooed private beta launch that’s reached 18 million users, where does Google+ fit into the social networking landscape? Or better yet, who should really be worried about the search behemoth’s social networking arrival? Google+ has drawn numerous comparisons to Facebook and the popular theme seems to be that Google is poised to take…

SuperBowl XLV = Social Super Bowl I

What do you get when you combine the biggest TV event in American culture with emerging media and advertising? Sunday will mark what might end up being remembered as the first-ever Social Super Bowl.