Category: Advertising
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2012
Apr 23Five Guidelines for Effective Twitter Hashtag Marketing
Of all the recent innovations in digital communications, the hashtag is among the most misunderstood and misused conventions. Necessity is often the mother of invention, and in the…
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2012
Feb 20Dabbling in Pinterest as an Early Adopter in Pro Sports
If you go to enough social media marketing conferences, you’ll start to hear the same anecdotes and see the same presentations multiple times. I’ve seen the legendary Old…
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2012
Feb 17Putting the #FAIL in F-Commerce
I've heard a lot of vendor pitches over the last three years, and many of them came from companies who promised to monetize our Facebook audience via a…