Category: Advertising
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2011
Oct 10AdAge Interview on Facebook Marketing
Before presenting a case study of the Celtics Facebook game, 3-Point Play, at the DMA conference in Boston last week, I was interviewed by Christine Bunish for a…
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2011
Aug 6Facebook News Feed tweak: UI enhancement or ad platform?
If there's one thing that drives me crazy about Facebook, it's their penchant for making drastic changes without notice, or giving user the opportunity to opt out, or…
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2011
Jul 20Forget Facebook – Why LinkedIn Should Be More Worried About Google+
After a much-ballyhooed private beta launch that's reached 18 million users, where does Google+ fit into the social networking landscape? Or better yet, who should really be worried…
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2011
Feb 5SuperBowl XLV = Social Super Bowl I
What do you get when you combine the biggest TV event in American culture with emerging media and advertising? Sunday will mark what might end up being remembered as the first-ever Social Super Bowl.