Category: Advertising
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2026
Oct 29How Meta Picks Which Ad You See, According to Meta
Meta just explained how it picks which ad you see. Here's the plain-English version and what it means for your ad creative.
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2026
Oct 17Your Fake 5-Star Reviews Are Obviously Fake (And Definitely Illegal)
I keep finding fake reviews on startup DTC stores. Shoppers spot them instantly, and the FTC can fine you for them.
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2026
Sep 17A Real Message From a Fake Person
My apartment complex's AI assistant introduced herself as Bridget, a two-year resident. The disclosure would have been free. The pretense cost them.
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2026
Sep 10Everything Is Downstream of Conversion Rate
The Nazis in Raiders of the Lost Ark dug with a full crew and heavy machinery, in the wrong place, because they only ever saw one face of the headpiece. Most founders hunting a lost CAC are doing the same thing, and the instruction that would move the whole excavation is on the side nobody turned over.
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2026
Aug 28It’s Never Been Easier to Launch a Bullshit Company. Except for the Money Part
The discovery call lasted four minutes and forty-one seconds, and the prospect never turned his camera on. He was working outside, he said. Fine. I've taken calls from…
