Category: Brand Marketing

2012
Mar 4

Boston Herald: Twitter Helps Celtics Generate Own Buzz

The Boston Herald wrote a quick piece about how the Celtics use Twitter to upgrade fans at the game, and the rest of our other efforts to promote…

2012
Feb 27

How the Celtics Glean Data and Social Media ROI from Facebook

I contributed my first guest opinion piece to the Sports Business Journal this week, explaining how the Boston Celtics are getting data and ROI out of Facebook with…

2012
Feb 25

Mashable Covers Celtics on Pinterest

Mashable just did a write-up on Friday about the Celtics leading the pack of sports teams who've jumped on the Pinterest bandwagon. The also talked to the New…

2012
Feb 20

Dabbling in Pinterest as an Early Adopter in Pro Sports

If you go to enough social media marketing conferences, you’ll start to hear the same anecdotes and see the same presentations multiple times. I’ve seen the legendary Old…

2012
Feb 19

Finding Some Value in Klout

One of the craziest arguments I've ever had about social media was a conversation in which someone tried to convince me that someday, my Klout score would be…