The Boston Herald wrote a quick piece about how the Celtics use Twitter to upgrade fans at the game, and the rest of our other efforts to promote the team via social media.

They captured a unique ticket upgrade at a recent game when we took fans from the balcony and brought them down to sit in Wyc Grousbeck’s courtside seats — talk about a game-changing experience.

Watch the video below, or check out the article on the Boston Herald’s website: Twitter Helps Celtics Generate Own Buzz