Burger King made news this week by offering up its iconic Whopper sandwich for just one cent on their mobile app. It’s an incredible deal.
Category: Digital Marketing
Media Masters #10 – Molly McGrath, Fox Sports 1
For the 10th episode of Media Masters, I talked to Molly McGrath, an NFL sideline reporter, anchor and host at Fox Sports 1 who launched her on-camera career as the website reporter at the Boston Celtics. In under one year, Molly’s become a break out star at the new network, and is now featured on…
Media Masters #9 – Alex Restrepo – New Orleans Saints and Snapchat
I’ll admit, I wasn’t sold on Snapchat as a marketing channel for sports, or anyone else, for that matter. But after talking to Alex Restrepo, Social Media Manager for the New Orleans Saints, he may have changed my mind. If nothing else, it’s probably worth giving a try. We had a long conversation about how…
Media Masters – Jessica Gioglio, Dunkin’ Donuts
I recently talked to Jessica Gioglio, Social Media Manager for Dunkin’ Donuts, about Dunkin’ Donuts social media strategy. Jessica also gives us a preview of “The Power of Visual Storytelling” book she co-authored. Finally, she explains how Dunkin’ handled social media during the Boston Marathon tragedy in 2013. More from Media Masters Media Masters on…
Media Masters Podcast – Episode 1 – Dan Harbison, Caesars Entertainment (Part 1)
I’m taking up a new hobby in 2014 and launching a podcast. The idea is simple; I’m going to talk to some of the leaders in digital, social and traditional media who I’ve gotten the chance to know (and a few I’ve never met) to learn more about their work and share it with people…