Category: Digital Marketing
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2026
Sep 17A Real Message From a Fake Person
My apartment complex's AI assistant introduced herself as Bridget, a two-year resident. The disclosure would have been free. The pretense cost them.
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2026
Aug 14Everybody Wants to Spend a Thousand Bucks and Make Fifty Grand
A founder told me his budget was tight, then said he wanted fifty thousand a month in new business out of it. He is not dumb and he is not alone. Nobody has ever walked him through the arithmetic, and the arithmetic is the entire game.
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2026
Aug 3The Urgency Was High
A brand selling $2,000 shower systems had wired its lead event to a button click. No form, no name, no email. Meta did exactly what it was told and went and found people who like clicking buttons. It is very good at that.
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2019
Apr 23If Instagram Likes Go Away, It’s the Beginning of the End for Influencers
Late last week, a TechCrunch story made the rounds on Twitter that Instagram was considering removing the likes count from organic feed posts.
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2019
Apr 1I (Don’t) Want My IGTV
Despite massive popularity, unrivaled cultural relevance and a billion daily active users, Instagram can’t seem to figure out long-form video.
