I stumbled upon a cool site called visually that helps non-designers make Mashable-style infographics about their own Twitter data. It’s a pretty neat concept, and easy to execute. To test it out, I quickly generated a month’s worth of data about the Celtics two primary promoted hashtags, “#iamaceltic” and “#celticschat“. #iamaceltic is used mostly in…
Category: Internet
The Boston Globe Goes Inside the Celtics’ Social Media Efforts
The Boston Globe gave the Celtics a brief write up for our social media efforts, as reporter Chad Finn spent a game day with myself and others from the front office getting an inside look at our digital marketing initiatives. There’s a lot more to it than the article covers, and many people in our…
Five Guidelines for Effective Twitter Hashtag Marketing
Of all the recent innovations in digital communications, the hashtag is among the most misunderstood and misused conventions. Necessity is often the mother of invention, and in the case of the hashtag, it evolved from Twitter users’ desire to categorize their thoughts into groups. As the legend goes, @chrismessina, an early adopter of Twitter, suggested…
Boston Herald: Twitter Helps Celtics Generate Own Buzz
The Boston Herald wrote a quick piece about how the Celtics use Twitter to upgrade fans at the game, and the rest of our other efforts to promote the team via social media. They captured a unique ticket upgrade at a recent game when we took fans from the balcony and brought them down to…
Finding Some Value in Klout
One of the craziest arguments I’ve ever had about social media was a conversation in which someone tried to convince me that someday, my Klout score would be more important than my credit rating. The day a Klout score prevents me from getting approved for a mortgage or car loan, I’ll be inclined to agree….