Categories
Advertising Brand Marketing Branding Career Conferences Content Database Marketing Digital Marketing E-Commerce E-mail Internet Interview Journalism Marketing Mobile Music Networking Podcast Search Engine Marketing Social Media Sports Business Sports Marketing Storytelling Technology Twitter Video

Media Masters Podcast – Episode 1 – Dan Harbison, Caesars Entertainment (Part 1)

I’m taking up a new hobby in 2014 and launching a podcast. The idea is simple; I’m going to talk to some of the leaders in digital, social and traditional media who I’ve gotten the chance to know (and a few I’ve never met) to learn more about their work and share it with people who may find it interesting and relevant.

My first call was to Dan Harbison (@darbison), who’s currently the Global Head of New Media at Caesars Entertainment Corporation in Las Vegas, NV. I’ve known Dan since about 2005 from his days as the Sr. Director of Digital Marketing and Media at the Portland Trail Blazers, and he’s a guy who I respect tremendously. We talked for over an hour, and probably could have gone on for another hour. We split the conversation into two parts.

The first episode (just over 40 minutes) covers Dan’s outlook on database marketing, the differences between working in the NBA and the gaming/casino industry, what makes a great hashtag, and whose marketing during the Super Bowl actually worked. I really enjoyed our conversation and hopefully a few digital marketing/social media geeks out there will as well.

More from Media Masters
Media Masters on iTunes | Media Masters on SoundCloud

Categories
Boston Celtics Brand Marketing Branding Conferences Content Database Marketing Digital Marketing E-Commerce Google+ Instagram Internet Journalism Marketing Networking Pinterest ROI Search Engine Marketing SEO Social Media Sports Business Sports Marketing Technology Twitter Video YouTube

SMX Social Media Las Vegas – Keynote Conversation

Here’s a 60-minute video of my first conference keynote, a Keynote Conversation I did with Matt McGee at SMX Social Media Las Vegas talking about how the Celtics handle digital and social media.

Categories
Boston Celtics Brand Marketing Content Marketing Social Media Sports Business Sports Marketing Twitter Uncategorized

@Celtics Named to Sports Illustrated’s “Twitter 100”

Our @Celtics twitter feed was one of just two pro sports teams named to the annual Sports Illustrated Twitter 100, a list of the best feeds in all of sports. That’s a pretty cool honor.

Sports Illustrated said of @Celtics, “The Celtics franchise is duly celebrated for its history of excellence, and the club’s Twitter has, fittingly, emerged as one of best in the NBA. With more than 1.2 million followers, the Celtics are the third-most followed NBA team on Twitter and continue to set the standard in fan engagement.”

Categories
Boston Celtics Brand Marketing Branding Content Database Marketing Digital Marketing E-mail Facebook Google+ Instagram Internet Marketing ROI Social Media Sports Business Sports Marketing Twitter Video

Boston Business Journal Interview

I did a quick interview with the Boston Business Journal earlier this week after the Celtics won their “Social Madness” competition for large social brands in the Boston area. The interview talks about the Celtics’ strategy on digital, social and video content.

Interview: Celtics’ head of social media: Email is still king

Categories
Advertising Boston Celtics Brand Marketing Branding Conferences Digital Marketing Facebook Internet Marketing Search Engine Marketing Social Media Sports Business Sports Marketing Technology YouTube

Brian Solis’ Pivot Conference 2012 – Reputation Warfare Panel

Here’s a 16-minute video of the panel I participated in at Brian Solis’ Pivot Conference in New York City this fall, discussing how big brands protect their reputation on digital and social media. It was a brief chat but I think we covered a lot of ground in the conversation.