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Interview: Bring your traditional brand into the digital world

I did this interview in 2015 at the DMA Conference in Boston about making traditional brands stand out in a digital world, and much of what I talked about here still resonates today.

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Go See America

If you follow my Instagram (http://www.instagram.com/peterstringer), you probably think I travel every week. I wish that we’re the case. If anyone wants to pay me to do that, I’m all ears. But in the last few months, I’ve really rediscovered my love of photography through my passion for travel. I take my Nikon with me everywhere now. While I certainly spend some time editing the shots, they are all my own, and I’m starting to think I actually (mostly) know what I’m doing with a camera (thanks to a lot of trial, error, practice and research.) 

While landscapes are certainly far easier to capture than portraits, or action sports for that matter, and I have incredible respect for professional photographers, it’s been neat to get so much positive feedback on my travel pictures. But more importantly, I’ve consistently heard from many people who see my photos that they “need to travel more.” As I’ve gotten older, I’ve made a point of traveling whenever I can, and I’ve seen much more of America than most people I know. 

Delicate Arch, from my visit to Arches National Park in February 2017.

Look, New York and L.A. are great, and hey if you want to “do Iceland” or “do Thailand” like seemingly everyone in my feeds these days, go ahead. I’d love to see them too. But there’s an amazing country out there between the coasts. Go see our National Parks. I know, they’re in “fly-over states.” (I hate that term.) But if you’re mad about the election, want to Make America Great Again, or don’t understand why the country is divided, you need to see how the rest of America lives. And you’re robbing yourself of some spectacular scenery and breathtaking sights you might not even know exist. I certainly did not grow up with an appreciation of the National Parks. I didn’t go hiking or camping as a kid. But I’ve become passionate about these places now, and I’ve made memories in amazing places like Arches National Park, Red Rock Canyon and Horseshoe Bend that will stay with me forever.

Politics and perspective aside, travel has enriched my life far more than I’d previously imagined it could. I grew up without the resources to travel as a child, beyond a few family trips where we packed the kids into a station wagon and took three days to trek down I-95 from Manchester, NH to Dunedin, FL, stopping overnight in rundown Motel 6s with abandoned pools, and dining at dirt-cheap truck-stops. I stepped on my first airplane at age 17, and it would be four or five years before I’d do it again. 

In the last 10 years, I’ve been on countless flights. I’ve done three cross-country drives and many other thousand-mile-plus loops. If I could give my younger self any advice, it would simply be this: travel more, and do it earlier, and always see something new. Go see the rest of America. I’ve spent way too much money on travel, but I’ve never regretted a dime I’ve spent on a trip.

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Media Masters #9 – Alex Restrepo – New Orleans Saints and Snapchat

I’ll admit, I wasn’t sold on Snapchat as a marketing channel for sports, or anyone else, for that matter. But after talking to Alex Restrepo, Social Media Manager for the New Orleans Saints, he may have changed my mind.

If nothing else, it’s probably worth giving a try. We had a long conversation about how the Saints use Snapchat to share content with their fans.

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Media Masters – Jessica Gioglio, Dunkin’ Donuts

I recently talked to Jessica Gioglio, Social Media Manager for Dunkin’ Donuts, about Dunkin’ Donuts social media strategy. Jessica also gives us a preview of “The Power of Visual Storytelling” book she co-authored.

Finally, she explains how Dunkin’ handled social media during the Boston Marathon tragedy in 2013.

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Media Masters #3 – Jeopardy! Champ Brad Rutter

In Episode #3, Brad Rutter, the all-time leading money winner in the history of Jeopardy!, talks to Media Masters about his success on the show, what makes him such an adept player, and going head-to-head against Ken Jennings and IBM’s Watson.

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