Category: Marketing
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2013
Jul 20Boston Business Journal Interview
I did a quick interview with the Boston Business Journal earlier this week after the Celtics won their "Social Madness" competition for large social brands in the Boston…
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2012
Dec 28Brian Solis’ Pivot Conference 2012 – Reputation Warfare Panel
Here's a 16-minute video of the panel I participated in at Brian Solis' Pivot Conference in New York City this fall, discussing how big brands protect their reputation…
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2012
Dec 14Storytelling and Sports panel
If you've got two hours on your hands (who doesn't?) check out this panel discussion I did at the recent Futures of Entertainment conference, as we discussed the…
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2012
Aug 27I wish every aspiring digital media pro was a journalism major
I wish every student who wants to work in digital media was a journalism major. Maybe I'm biased, but the basic rules of journalism are critical to anyone…
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2012
Jun 24Brian Solis Interview
I recently did an email Q&A with digital marketing guru Brian Solis about how the Boston Celtics tackle digital marketing and social media. The interview got plenty of…