Category: ROI

2012
Apr 23

Five Guidelines for Effective Twitter Hashtag Marketing

Of all the recent innovations in digital communications, the hashtag is among the most misunderstood and misused conventions. Necessity is often the mother of invention, and in the…

2012
Mar 4

Boston Herald: Twitter Helps Celtics Generate Own Buzz

The Boston Herald wrote a quick piece about how the Celtics use Twitter to upgrade fans at the game, and the rest of our other efforts to promote…

2012
Feb 27

How the Celtics Glean Data and Social Media ROI from Facebook

I contributed my first guest opinion piece to the Sports Business Journal this week, explaining how the Boston Celtics are getting data and ROI out of Facebook with…

2012
Feb 22

10 Tips for Vendors Pitching Sports Marketers

If you work in a marketing capacity for a professional sports team, you're a target. You're constantly bombarded by calls, emails, tweets and LinkedIn requests from complete strangers…

2011
Nov 23

SES Chicago Conference – Celtics & Social Media Interview

Here's a quick interview I did after a sports and social media panel at SES Chicago conference last week, touching on how the Boston Celtics use social media…