Category: Sports Business
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2012
Mar 4Boston Herald: Twitter Helps Celtics Generate Own Buzz
The Boston Herald wrote a quick piece about how the Celtics use Twitter to upgrade fans at the game, and the rest of our other efforts to promote…
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2012
Feb 27How the Celtics Glean Data and Social Media ROI from Facebook
I contributed my first guest opinion piece to the Sports Business Journal this week, explaining how the Boston Celtics are getting data and ROI out of Facebook with…
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2012
Feb 25Mashable Covers Celtics on Pinterest
Mashable just did a write-up on Friday about the Celtics leading the pack of sports teams who've jumped on the Pinterest bandwagon. The also talked to the New…
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2012
Feb 2210 Tips for Vendors Pitching Sports Marketers
If you work in a marketing capacity for a professional sports team, you're a target. You're constantly bombarded by calls, emails, tweets and LinkedIn requests from complete strangers…
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2011
Nov 23SES Chicago Conference – Celtics & Social Media Interview
Here's a quick interview I did after a sports and social media panel at SES Chicago conference last week, touching on how the Boston Celtics use social media…