Writing

2012
Feb 25

Mashable Covers Celtics on Pinterest

Mashable just did a write-up on Friday about the Celtics leading the pack of sports teams who've jumped on the Pinterest bandwagon. The also talked to the New…

2012
Feb 22

10 Tips for Vendors Pitching Sports Marketers

If you work in a marketing capacity for a professional sports team, you're a target. You're constantly bombarded by calls, emails, tweets and LinkedIn requests from complete strangers…

2012
Feb 20

Dabbling in Pinterest as an Early Adopter in Pro Sports

If you go to enough social media marketing conferences, you’ll start to hear the same anecdotes and see the same presentations multiple times. I’ve seen the legendary Old…

2012
Feb 19

Finding Some Value in Klout

One of the craziest arguments I've ever had about social media was a conversation in which someone tried to convince me that someday, my Klout score would be…

2012
Feb 17

Putting the #FAIL in F-Commerce

I've heard a lot of vendor pitches over the last three years, and many of them came from companies who promised to monetize our Facebook audience via a…