Writing

2012
Apr 27

The Boston Globe Goes Inside the Celtics’ Social Media Efforts

The Boston Globe gave the Celtics a brief write up for our social media efforts, as reporter Chad Finn spent a game day with myself and others from…

2012
Apr 26

Working in the Sky

Until the last 18 months or so, the airplane was the one place where you had no choice but to disconnect from your digital life. If you’re lamenting…

2012
Apr 23

Five Guidelines for Effective Twitter Hashtag Marketing

Of all the recent innovations in digital communications, the hashtag is among the most misunderstood and misused conventions. Necessity is often the mother of invention, and in the…

2012
Mar 4

Boston Herald: Twitter Helps Celtics Generate Own Buzz

The Boston Herald wrote a quick piece about how the Celtics use Twitter to upgrade fans at the game, and the rest of our other efforts to promote…

2012
Feb 27

How the Celtics Glean Data and Social Media ROI from Facebook

I contributed my first guest opinion piece to the Sports Business Journal this week, explaining how the Boston Celtics are getting data and ROI out of Facebook with…