Category: Advertising
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2026
Sep 17A Real Message From a Fake Person
My apartment complex's AI assistant introduced herself as Bridget, a two-year resident. The disclosure would have been free. The pretense cost them.
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2026
Sep 10Everything Is Downstream of Conversion Rate
The Nazis in Raiders of the Lost Ark dug with a full crew and heavy machinery, in the wrong place, because they only ever saw one face of the headpiece. Most founders hunting a lost CAC are doing the same thing, and the instruction that would move the whole excavation is on the side nobody turned over.
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2026
Aug 28It’s Never Been Easier to Launch a Bullshit Company. Except for the Money Part
The discovery call lasted four minutes and forty-one seconds, and the prospect never turned his camera on. He was working outside, he said. Fine. I've taken calls from…
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2026
Aug 14Everybody Wants to Spend a Thousand Bucks and Make Fifty Grand
A founder told me his budget was tight, then said he wanted fifty thousand a month in new business out of it. He is not dumb and he is not alone. Nobody has ever walked him through the arithmetic, and the arithmetic is the entire game.
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2019
Apr 23If Instagram Likes Go Away, It’s the Beginning of the End for Influencers
Late last week, a TechCrunch story made the rounds on Twitter that Instagram was considering removing the likes count from organic feed posts.
