Category: Sports Marketing

2012
Feb 22

10 Tips for Vendors Pitching Sports Marketers

If you work in a marketing capacity for a professional sports team, you're a target. You're constantly bombarded by calls, emails, tweets and LinkedIn requests from complete strangers…

2012
Feb 20

Dabbling in Pinterest as an Early Adopter in Pro Sports

If you go to enough social media marketing conferences, you’ll start to hear the same anecdotes and see the same presentations multiple times. I’ve seen the legendary Old…

2011
Nov 23

SES Chicago Conference – Celtics & Social Media Interview

Here's a quick interview I did after a sports and social media panel at SES Chicago conference last week, touching on how the Boston Celtics use social media…

2011
Nov 14

Bill Russell Interview

It's always neat to get to talk to an NBA legend. It's one of the perks of working for the 17-Time World Champions! In this interview, I talked…

2011
Nov 7

Why a Google+ Brand Page Could Be More Important Than Your Facebook Page

If you think Google+ will never be able to compete with Facebook in social networking, guess what? You’re right. Google is more interested in owning the search engine…