Category: Sports Marketing

2011
Nov 5

Q&A on Sports and Social Media

The following Q&A was conducted by Paul M. Banks (@Paul_M_BanksTSB) for ChicagoNow.com and was published on October 26, 2011. Congrats on keeping the Celtics site within the top…

2011
Nov 5

What Is the Value of a Facebook Fan?

I’ve done a bunch of social media panels, and a favorite query at these events goes something like this: “How much is a Facebook fan worth?” Depending on…

2011
Oct 27

WWE – Slamming the Competition in Social TV

Like most red-blooded American males, I grew up spending my Saturday mornings in the 80s watching the cartoonish gladiators of the WWE – it was WWF back in…

2011
Oct 11

Erin Sharoni: Leveraging Twitter To Grow Your Brand

It wasn't long ago that Erin Sharoni dismissed Twitter. A year-and-a-half later, @ErinSharoni attributes much of her success to the microblogging platform and the contacts she's made by…

2011
Oct 10

AdAge Interview on Facebook Marketing

Before presenting a case study of the Celtics Facebook game, 3-Point Play, at the DMA conference in Boston last week, I was interviewed by Christine Bunish for a…