SuperBowl XLV = Social Super Bowl I

What do you get when you combine the biggest TV event in American culture with emerging media and advertising? Sunday will mark what might end up being remembered as the first-ever Social Super Bowl.

Boston Sports and Social Marketing Tweet Up: January 18, 2011

It’s 2011. The world is changing. Industries are colliding. Social media is taking the sports marketing world by storm. Apps, tweets and digital media is changing everyone’s lives, forcing people to engage with their mobile devices and ignore their immediate surroundings, not to mention their families and pets. Everything’s bigger…yet smaller. Klout scores are up,…

Twitter Footnotes: The Value of a Facebook Fan and more…

I’ve become something of a Twitter junky as of late, but the biggest thing that annoys me about the medium is that no matter how hard you try, there’s inevitably something lost in the translation when you try to take a coherent thought and condense it into 140 characters. Shades of gray be damned in…

SportsNetworker Interview

Last week I did a quick email interview with SportsNetworker.com about all things Celtics Social Media. Lewis Howes, who runs the site, seemingly spends every waking hour thinking about sports, social media, and networking. And maybe not in that order.