Writing
87 posts, newest first, going back to 2009.
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2025
Jul 2DTC Case Study: Swimwear Client
Scaling a direct-to-consumer swimwear brand on Meta through 2025: lowering customer acquisition cost while increasing volume, and what actually moved the numbers.
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2024
Mar 13TikTok Ban – Good for America?
If you believe $100,000 of Russian Facebook ads swung 2016, you should be at least as concerned about who controls the feed 170 million Americans open every day. The First Amendment problem is real too.
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2024
Jan 11Up in the Air 2.0: Terminated by Zoom
In 2009, Up in the Air imagined firing people over video to save money, and treated it as the dystopian option. Fifteen years later a Cloudflare employee filmed her own termination by two strangers, and posted it.
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2019
Apr 23If Instagram Likes Go Away, It’s the Beginning of the End for Influencers
Late last week, a TechCrunch story made the rounds on Twitter that Instagram was considering removing the likes count from organic feed posts.
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2019
Apr 1I (Don’t) Want My IGTV
Despite massive popularity, unrivaled cultural relevance and a billion daily active users, Instagram can’t seem to figure out long-form video.
