Writing
90 posts, newest first, going back to 2009.
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2026
Aug 28It’s Never Been Easier to Launch a Bullshit Company. Except for the Money Part
The discovery call lasted four minutes and forty-one seconds, and the prospect never turned his camera on. He was working outside, he said. Fine. I've taken calls from…
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2026
Aug 14Everybody Wants to Spend a Thousand Bucks and Make Fifty Grand
A founder told me his budget was tight, then said he wanted fifty thousand a month in new business out of it. He is not dumb and he is not alone. Nobody has ever walked him through the arithmetic, and the arithmetic is the entire game.
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2026
Aug 3The Urgency Was High
A brand selling $2,000 shower systems had wired its lead event to a button click. No form, no name, no email. Meta did exactly what it was told and went and found people who like clicking buttons. It is very good at that.
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2025
Jul 2DTC Case Study: Swimwear Client
Scaling a direct-to-consumer swimwear brand on Meta through 2025: lowering customer acquisition cost while increasing volume, and what actually moved the numbers.
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2024
Mar 13TikTok Ban – Good for America?
If you believe $100,000 of Russian Facebook ads swung 2016, you should be at least as concerned about who controls the feed 170 million Americans open every day. The First Amendment problem is real too.
