Writing
87 posts, newest first, going back to 2009.
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2019
Mar 14Instagram, Tom Sawyer, The Terminator and Don Draper
I'm almost convinced Facebook staged Wednesday's all-day near-blackout on purpose.
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2019
Feb 24Chasing snow at Zion National Park: How to market a unique experience
Marketing is all about creating urgency. In most cases, though, that urgency is manufactured and not authentic. When you get a "limited-time offer," it's generally because sales are slow, and not because quantities are running out.
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2019
Feb 10Speaking on Instagram Influencers at Digital Summit Phoenix this week
I'm looking forward to speaking Tuesday morning at Digital Summit Phoenix, where I'll present on Instagram Influencers.
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2018
Dec 12Burger King’s unique Location-Based #WhopperDetour promotion gives customers a reason to download app
Burger King made news this week by offering up its iconic Whopper sandwich for just one cent on their mobile app. It's an incredible deal.
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2018
Aug 3Interview: Bring your traditional brand into the digital world
I did this interview in 2015 at the DMA Conference in Boston about making traditional brands stand out in a digital world, and much of what I talked…
