Category: Boston Celtics
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2013
Jul 20Boston Business Journal Interview
I did a quick interview with the Boston Business Journal earlier this week after the Celtics won their "Social Madness" competition for large social brands in the Boston…
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2012
Dec 28Brian Solis’ Pivot Conference 2012 – Reputation Warfare Panel
Here's a 16-minute video of the panel I participated in at Brian Solis' Pivot Conference in New York City this fall, discussing how big brands protect their reputation…
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2012
Jun 24Brian Solis Interview
I recently did an email Q&A with digital marketing guru Brian Solis about how the Boston Celtics tackle digital marketing and social media. The interview got plenty of…
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2012
Apr 27The Boston Globe Goes Inside the Celtics’ Social Media Efforts
The Boston Globe gave the Celtics a brief write up for our social media efforts, as reporter Chad Finn spent a game day with myself and others from…
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2012
Mar 4Boston Herald: Twitter Helps Celtics Generate Own Buzz
The Boston Herald wrote a quick piece about how the Celtics use Twitter to upgrade fans at the game, and the rest of our other efforts to promote…