Boston Business Journal Interview

I did a quick interview with the Boston Business Journal earlier this week after the Celtics won their “Social Madness” competition for large social brands in the Boston area. The interview talks about the Celtics’ strategy on digital, social and video content.

Interview: Celtics’ head of social media: Email is still king

Filed under: Boston Celtics, Brand Marketing, Branding, Content, Database Marketing, Digital Marketing, E-mail, Facebook, Google+, Instagram, Internet, Marketing, ROI, Social Media, Sports Business, Sports Marketing, Twitter, Video

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