Category: Boston Celtics

2012
Feb 27

How the Celtics Glean Data and Social Media ROI from Facebook

I contributed my first guest opinion piece to the Sports Business Journal this week, explaining how the Boston Celtics are getting data and ROI out of Facebook with…

2012
Feb 25

Mashable Covers Celtics on Pinterest

Mashable just did a write-up on Friday about the Celtics leading the pack of sports teams who've jumped on the Pinterest bandwagon. The also talked to the New…

2011
Nov 23

SES Chicago Conference – Celtics & Social Media Interview

Here's a quick interview I did after a sports and social media panel at SES Chicago conference last week, touching on how the Boston Celtics use social media…

2011
Nov 14

Bill Russell Interview

It's always neat to get to talk to an NBA legend. It's one of the perks of working for the 17-Time World Champions! In this interview, I talked…