The Boston Globe gave the Celtics a brief write up for our social media efforts, as … The Boston Globe Goes Inside the Celtics’ Social Media EffortsRead more
Database Marketing
Boston Herald: Twitter Helps Celtics Generate Own Buzz
The Boston Herald wrote a quick piece about how the Celtics use Twitter to upgrade fans … Boston Herald: Twitter Helps Celtics Generate Own BuzzRead more
How the Celtics Glean Data and Social Media ROI from Facebook
I contributed my first guest opinion piece to the Sports Business Journal this week, explaining how … How the Celtics Glean Data and Social Media ROI from FacebookRead more
SES Chicago Conference – Celtics & Social Media Interview
Here’s a quick interview I did after a sports and social media panel at SES Chicago … SES Chicago Conference – Celtics & Social Media InterviewRead more
Q&A on Sports and Social Media
The following Q&A was conducted by Paul M. Banks (@Paul_M_BanksTSB) for ChicagoNow.com and was published on … Q&A on Sports and Social MediaRead more