Category: Digital Marketing

2012
Jun 24

Brian Solis Interview

I recently did an email Q&A with digital marketing guru Brian Solis about how the Boston Celtics tackle digital marketing and social media. The interview got plenty of…

2012
May 12

Infographics for #IAMACELTIC and #CELTICSCHAT

I stumbled upon a cool site called visually that helps non-designers make Mashable-style infographics about their own Twitter data. It's a pretty neat concept, and easy to execute.…

2012
Apr 27

The Boston Globe Goes Inside the Celtics’ Social Media Efforts

The Boston Globe gave the Celtics a brief write up for our social media efforts, as reporter Chad Finn spent a game day with myself and others from…

2012
Apr 23

Five Guidelines for Effective Twitter Hashtag Marketing

Of all the recent innovations in digital communications, the hashtag is among the most misunderstood and misused conventions. Necessity is often the mother of invention, and in the…

2012
Mar 4

Boston Herald: Twitter Helps Celtics Generate Own Buzz

The Boston Herald wrote a quick piece about how the Celtics use Twitter to upgrade fans at the game, and the rest of our other efforts to promote…